Brand experience varies across channel or touch point.
Customer experience does not live up to brand promise.
Technology that aims to enhance service does the opposite.
Measured, rewarded and developed in conflict with customer experience goals.
CxP is the Customer Experience Management solution and set of diagnostic tools from Springboard Commercial Solutions. It blends; research, academic theory and practical experience to provide a 'hands on' approach for enhancing customer experience where it counts – at customer facing level.
CxP links customer experience to commercial priorities and enables organisations to retain customers, grow their business, and differentiate themselves from the competition.